Vision & Mission

We believe that the sustainable development of our cities can be achieved by efficient management of our resources.

Our mission is to create a local circular economy that recycles organic waste into high-value products for desert agriculture, aligning social, environmental and economic targets set by Vision 2030 and the UN Sustainable Development Goals.

 
 

 

OUR VALUES

We established ourselves in 2017 as a spin-off company from King Abdullah University of Science and Technology (KAUST).

We are now the leading company developing organic waste recycling solutions designed specifically for desert environments.

How did we get here? We are committed to our mission and our core company values:

Sustainability - Ensuring food and water security while reducing pollution

Innovation - Using science to solve real world problems

Resourcefulness - Pioneering creative approaches to problem-solving

Community - Developing a local circular economy for the benefit of society

 

Composting in Saudi Arabia since 2017

 
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The Impacts of Our Circular Economy Approach

How does organic waste RECYCLING contribute to the sustainable development of our cities?

 

Reduced Pollution

-90% carbon emission

+80% waste recycled

by eliminating organic waste from landfills, we dramatically reduce hazards for public health and the environment and gain value through recycling


 

Green Areas Development

+ GREEN PROJECTS

- 50% WATER CONSUMPTION

by supplying locally produced soil improver products we enable landscapers to realise new green projects at reduce costs and higher quality


 

Food security & efficient water use

+40% yields

- 5o% water consumption

by using edama soil improver products in farming activities, we enable the establishment of a resilient, local and traceable food supply chain


 

Quality of Life & Economic Growth

+ ECONOMIC VALUE CREATION

+ JOBS OPPORTUNITIES

by building recycling infrastructure we will support significant economic growth and create many new green jobs with fair opportunities for men and women


the Edama Organic solution

Organic waste is a precious resource brimming with crucial nutrients and organic matter to enrich our soils.

In the circular economy, like in nature, everything is connected. We recycle organic waste, diverting it away from landfills and therefore cutting pollution and CO2 emissions. We transform the waste into products that enrich local soils, allowing farmers to grow more food with less water and feed local communities more efficiently, closing the loop on this vital living system.

Edama’s agricultural products improve the water holding capacity and fertility of sandy soil and supply the booming, water-efficient hydroponics and indoor farming sectors, increasing desert food production and reducing water consumption.

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Meet our co-founders


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Dr. Sabrina Vettori

Chief Executive Officer

Sabrina is Edama’s engine.

Her passion for sustainability and food is the reason Edama got off the ground in the first place and is now a viable business. Sabrina leads on strategy, business development, new investment and HR. Sabrina holds a Bachelor and Master’s degree in Statistics, Economics and Finance from the University of Padova in her native Italy. She recently completed her Ph.D. in Data Science at KAUST where she also worked as a statistical consultant at the KAUST Salt Lab. Sabrina worked as a consultant for NEOM contributing to the creation of the food and sustainability strategy for the new city.

You will often find her effortlessly managing so many things that you might wonder whether she has more than 24 hours in a day.

If you could have an endless supply of high quality Edama compost, what would you grow?

“I would grow endless organic vegetables supply to cook with at every meal.”


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Dr. Mitchell Morton

Chief Technology Officer

Mitch is Edama’s plant science expert.

Mitchell leads product development applying his experience and scientific know-how to design innovative products that address the needs of desert agriculture. Mitch holds a Bachelor’s in Biology from Imperial College London, a Masters in Bioscience and a Ph.D. in Plant Science from KAUST. He has spent the last 4 years managing field trials in Australia, Dubai and Saudi growing various crops in desert conditions.

You will often find him in the KAUST greenhouse checking in how our plants are liking the latest batch of Edama compost or potting soil.

If you could have an endless supply of high quality Edama compost, what would you grow?

“Everything. One of my dreams is to have a farm and to be able to grow literally every plant in the world - at least every edible plant (I'm a bit of a foodie).”


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Saud Alhagbani

Director of Business Relations

Saud is the face of Edama.

He manages our key partnerships with suppliers and customers, as well as design commercialisation plans. Saud holds a Bachelor’s degree in Chemical Engineering from King Saud University and is currently completing a Master’s degree in Chemical engineering from KAUST. He has also been working as a Research Engineer at SABIC for the past 4 years.

You will often find him visiting farmers investigating how to help them solve their problems and always enthusiastically talking about Edama at conferences, events and on social media.

If you could have an endless supply of high quality Edama compost, what would you grow?

“I would focus on growing main fresh produce, the majority of which is currently imported. This would allow the kingdom to grow it's own local food, allowing an increase in food security and setting the kingdom on a trajectory of self-sufficiency.”